Digitalization in general and artificial intelligence in particular is often proclaimed to be the solution to most, if not all, sustainability challenges. We tend to think that digital is sustainable, because the data are just flying wirelessly through the air. We are, however, behaving like the mythical ostrich with its head in the sand. As we enter the festive holidays, consumption is surging. Wrapped in glossy paper we give and receive the latest and coolest within digital electronics, “powered by AI”.

Basic understanding of AI should be compulsory for any C-level or board director.